Negotiation

Client asks for 30% discount

Advanced · 25 minutes

Situation brief

At renewal, the client demands a 30 percent discount and says alternative suppliers are available. Your delivery team has created measurable value for the client.

Your role

Commercial lead negotiating a renewal agreement

Counterparty

Client procurement director under cost-saving pressure

Objective

Protect value, explore underlying needs and shape a mutually acceptable agreement.

Constraints

A concession requires a reciprocal term, scope or commitment; your floor is not to be disclosed.

Evaluation criteria

Preparation Interest exploration Anchoring and framing Trade-off thinking Assertiveness Win-win orientation

Before you begin

Purpose

Practise the judgement, wording and next-step discipline required in a realistic business conversation.

Psychological safety

This is a practice environment. Respond naturally rather than trying to write a perfect textbook answer.

How to respond

Write what you would actually say in the meeting. Specific examples, questions and commitments score better than theory.

Debrief

After the roleplay, you will complete a short reflection and receive a score, transcript, feedback and action plan.